You want clicks,
but you need sales.
FINDING SUCCESS WITH PAID SEARCH
Paid search involves several key components to promise a positive ROI. To being, at Top Tier Marketing we ensure that your ads are running in the appropriate range of queries and pages as suggested by your budget. It’s vital to spend your money to earn as many views as possible without spending any of your ad spend on places or users that are unlikely to convert. Some aspects of online advertising are universal: strong call-to-action-oriented ad copy, intelligently tailored to suite your top-converting users. At Top Tier Marketing, we are experienced in the full gamut of search engines and potential marketing platforms – if LinkedIn or Facebook or Instagram are the most appropriate place to earn conversions, then that is what we will choose. Our campaigns are monitored and optimized throughout the process.
With each passing year, more internet users ‘go mobile’. An intelligent marketing adapts with the users to whom they are advertising. The PPC management team at Top Tier Marketing help businesses develop strategies for reaching and converting these prospects with landing-pages optimized for mobile users, and and ad copy alterations plus bid adjustments based on user-device .
THINKING ABOUT DISPLAY ADVERTISING
Display advertising offers much greater opportunity to reach more and different. It allows a firm to place ads on pages whose context implies an intent to buy, and crucially allows firms to ‘remarket’ to users that have already visited a site or who have converted in the past. Top Tier Marketing can develop and execute the best strategy using a continuous cycle of deployment, monitoring, analysis, and optimization.
Many businesses find that it takes more than a single web visit to convert a user. Retargeting campaigns allow companies to place their advertising in front of the non-converting users who have visited their websites, using display and text advertising. Retargeting is an excellent tool to bring those prospects back to the website for a second look, and ideally, to generate a conversion. Top Tier Marketing can customize a retargeting strategy to help you achieve your business objectives.
LANDING PAGE OPTIMIZATION
A company can run a solidly structured paid search campaign and yet not achieve the results it expects due an underperforming landing page. Top Tier Marketing can help businesses examine the user flow from the search engine all the way to the conversion point and identify friction points in the process. We partner with our clients to make the most of the pay-per-click (PPC) traffic coming to the site.
PAID SEARCH ACCOUNT AUDITS
Many businesses are running paid search campaigns, investing time, money and effort but with disappointing results. When the PPC management experts at Top Tier Marketing are retained to take over an existing campaign, we routinely conduct an end-to-end audit, beginning with the account structure and analyzing all the way through to the user experience on the landing page to identify areas of opportunity.
Whether you’re looking for a fresh pair of eyes for a diagnosis, or you are looking to hire experts to take over the management of your paid search advertising, Top Tier Marketing is ready to assist you.