Digital Campaign Specialist (PPC)
Top Tier Marketing Inc.


Location: Kitchener, Ontario (working from home during Covid)

Job status: Permanent or 1 Year Contract

Starting date: 2021-01-01

Work schedule: Full time, with flexible hours once we’ve become comfortable with one another

Salary: $52 000 to $65 000, depending on experience. We are open to the possibility of a compensation plan that includes performance-related bonuses


Will work directly with clients, as well as collaborate with client managers, to construct an advertising strategy. Is personally responsible for implementing this strategy.

The successful candidate will ultimately be responsible for the success of digital paid advertising campaigns across a variety of clients. Our ideal candidate has at least 4 years of professional experience in PPC advertising. The candidate will also be responsible to lead and train their junior team members.


Primary Responsibilities

Strategize, plan and execute digital advertising campaigns (Google & Facebook)
Monitor campaign performance and optimize for growth
Measure and report on campaign performances and assess against KPI goals
Identify and stay current on industry changes, opportunities, and insights
Maintain client dashboards for internal tracking of budgets and optimizations
Preparing for, and leading, client facing meetings to effectively communicate campaign results, challenges, and opportunities.
Manage workflow, training and mentorship of junior team members, holding the team accountable for quality work and results
Support sales team with any proposal materials as required
Scale and expand digital campaign programs across multiple industries
Manage and analyze campaign data for collective insights, performance and recommendations
Create effective reporting materials that tell stories to stakeholders (internal/external)

Other Responsibilities

Monitor landing page and website performances for conversion rate optimization opportunities
Collaborate and work with internal and agency partners for client work

ABOUT Top Tier Marketing

Top Tier Marketing is an energetic and growing digital agency located in downtown Hamilton. We specialize in executing digital marketing solutions and services for a wide variety of clients across North America. Our goal is to help businesses grow their digital presence, ultimately resulting in increased sales.

From monthly social events to team lunches and professional development, we are committed to providing a positive work environment with a fun atmosphere for you to thrive in.

Level of education: University/College

Work experience (years) : 4-10 years

Written And Spoken English: Fluent


You are a leader, not a follower
You aren’t afraid of an occasional late night or early morning to keep up with a fast pace agency
You are confident and take initiative to seek out new challenges and responsibilities
You are a team player (a rising tide raises all ships)
You are committed to personal development
You are a strategic and analytical thinker/problem-solver
You are a strong communicator

Min. 4 years experience in Paid Media (PPC) required
Previous team management experience, delegating, mentorship and quality control
Google Ads Certification required
Facebook Advertising required
Google Tag Manager required
Experienced preparing and leading client facing meetings
Experienced with proposal writing for new business
Experienced thinking high level strategy and how digital plays a role
Demonstrated experience in creating successful digital campaigns
Experience pulling data to create reports that tell stories
Ability to think strategically and analyze data
Strategic thinker and effective problem solver
University degree or relevant college certificate in marketing, communications or media
Landing page analysis and best practice knowledge an asset
Commissions or performance bonus program offered
Competitive salary

Free parking

Paid sick leave

Performance bonuses

Professional training and development program