Your website is your potential clients first impression – but if it isn’t optimal, often also their last impression. At Top Tier Marketing, we set out to ensure that your clients enjoy a quick page load speed, ease of navigation to important elements, and attractive design .
At Top Tier Marketing we believe that your website should represent the marriage of creativity and a solid foundation of web development principles. A common issue is web developers which prioritize one or the other – the result is as website which fails to convert. Your website should be as unique as your business and your customers. At the same time, it should also enjoy fast load times, intuitive menus and page hierarchies, and a construction which feeds into your SEO strategy. These two pillars of web development – passionate creativity and a wealth of data-driven experience – are what make Top Tier Marketing clients’ websites consistently good converters.
Our approach to web construction involves close collaboration between our SEO specialist and web designers – along with yourself as the third partner in your website’s creation. Your website is an expression of your brand, and it needs to appropriately reflect your business’ ethos.
We have developed our own CMS, which is well-suited to e-commerce sites as well as sites with an focus on lead-generation. Our sites are responsive, and optimized to function effectively on every browser and every mobile device.
DATA IS OUR FRIEND
Top Tier Marketing approaches each website development project with one goal in mind: your business goal. Redesigning your website to make it look pretty is easy. Redesigning your website using data-driven decision making based on actual users is smart. Our priority is always to combine attractive design with a website that will help users and lead them to convert.
Your website is your gateway to the online world, and identifying and addressing its challenges gives you the ability to connect with your customers in a better, more efficient manner. We find the roadblocks and fix them, all the while bringing your site to a whole new level of awesome.
As an added bonus, every Top Tier Marketing website is built with SEO a the forefront, and equipped with a full Google Analytics installation and tracking. So, you know, perks and stuff.
We want you to have a solid website that you’ll love for many years to come. That’s what planning and awesome teams can accomplish. That being said, a website is a fluid piece of your business that must be able to shape and adapt to changing technologies and user behavior. Your users’ needs might change and you should be changing with them.
That’s why it’s important to keep a well-maintained website to ensure your users are having the best experience possible on every visit.
ADDRESSING CHALLENGES EARLY AND OFTEN
Our team believes in shaping a development approach that gets to the root of your website wants and needs. We have developed a process that breaks down each of the steps involved in a web development project to uncover and address as many challenges as possible early on in the process.
The web development process at Top Tier Marketing includes:
USER EXPERIENCE AT THE CORE
While everyone wants an amazing looking website, it’s important to remember that user experience is ultimately at the core of your online presence. No matter how much traffic you deliver over time, it will always be wasted on poor development and clunky user experiences.
Identifying and addressing the challenges your website faces is the first step in creating a successful online presence. Build and maintain a bulletproof website and rest easy knowing that your online marketing dollars are getting the miles they deserve.